Hear me out, because I know half of you are going to roll your eyes when I say “Law of Attraction.” I get it. I really do. I can almost hear the collective sigh: “Here we go, woo-woo Caz is back again.” 😂
But I swear this has everything to do with your personal brand. Especially if you’re feeling stuck, off-track, or like the clients and opportunities you really want just aren’t showing up.
Let me take you back a bit. Before we hit record on the Brand You podcast episode this blog is based on, Toby and I were chatting about that nagging disconnect people feel when their personal brand just isn’t landing. They’re posting, they’re showing up, maybe even investing in visuals and branding, but something’s still off.
You see what you put out, you attract back. But that “putting out” isn’t just what you post on LinkedIn or Instagram. It’s the energy behind it.
Think of it like this. You can post a beautifully curated photo with a perfectly written caption, but if behind the scenes you’re riddled with self-doubt, feeling unworthy, or totally misaligned with what you’re saying, people feel that. They might not know why they scroll past your content, but they do.
We all have this kind of energetic BS detector.
Let me give you an example. I spent years in the military, pushing and forcing myself to keep up, to fit into an environment that didn’t really match who I was at my core. And guess what? That energy followed me. It wasn’t until I started unpacking that and actually asking myself, “Who am I now? What do I actually want to feel like when I show up online?” that things started to shift.
The Law of Attraction isn’t just about thinking positively and manifesting six-figure months from a vision board. It’s about alignment. Energetic congruence. Saying and showing the same thing as who you are. If you’re showing up online like you’ve got it all together but behind the scenes you’re overwhelmed, burnt out, and doubting your every move, that’s what you’re energetically putting out there.
Toby shared a great story from his acting days. Coming out of drama school thinking he was leading man material, only to be told by his agent, “You’re the best friend. You’re handsome, but you’re attainable.” And as harsh as that might have sounded at the time, it was true. And when he started leaning into that version of himself, things clicked. Auditions felt better. The work felt right. Because he was showing up as himself, not who he thought he had to be.
And isn’t that what personal branding should be about?
We’re not here to put on a front. Or play a part. Or create a fake highlight reel just to please an algorithm.
We’re here to build personal brands that feel real, grounded, and uniquely you. Personal brands that attract your ideal audience, not repel.
So if your personal brand isn’t converting right now, here’s an uncomfortable but empowering question:
Are you actually an energetic match for the opportunities you want?
Oof, I know, it’s a powerful one.
If you’re undercharging because deep down you don’t believe you’re worth more? That shows. If you’re trying to show up super successful when really you’re still figuring things out? That shows too. If you’re building a personal brand based on what you think people want from you instead of who you actually are? You already know the answer.
You don’t need to become someone else to build a powerful personal brand. You just need to become more you.
More aligned. More self-aware. More honest about what you want and who you want to help. And yes, more mindful of the energy you’re bringing to the table.
Because when you start showing up in a way that feels good, true, and aligned? People feel it. And the right people start finding you.
So as we end this blog, why no audit your personal brand. Not just the visuals or the copy (though that helps), but the vibe. Ask yourself, “Would I want to work with me right now? Do I look, feel, and sound like the version of me I’m becoming?”
And if not? That’s your sign. You’ve got some inner rewiring to do.
Don’t panic. This isn’t about perfection. It’s about presence, and progress.
You’re allowed to grow into your most successful personal brand. To figure it out as you go. To change your mind and shift your energy.
You’re not behind, you’re just becoming.
And your audience? They’ll love you for it.
If you’d like to listen to the episode, click below:
The Energetics of Personal Branding and The Law of Attraction – Spotify
The Energetics of Personal Branding and The Law of Attraction – Apple Podcasts
