As soon as you read the word Influencer, you might be having a certain resistance about reading on. But I urge you, stick with me, it’s worth exploring this…
Some of the most famous, most successful people in 2025 are business owners. There has been a huge shift in recent years thanks to social media. We’re watching less TV, and watching more social channels like YouTube and listening to podcasts. The entertainment and education sectors have combined.
I remember when I used to get home from school, Mum would have got home from work soon after, and then we’d all sit down in front of the TV and switch on Home and Away, and Neighbours, maybe even Hollyoaks too (anyone else remember these classics). These days we maybe turn Netflix on in the background, but then open our phones and scroll social media or open YouTube or Spotify for our latest podcast hit.
We now spend a lot of our time soaking up influencers content. But not the traditional influencer you may think of when the word Influencer crosses your mind. Corporate, professional, wildly successful business professional influencers.
In 2025 people want to learn, grow and get better. People are craving and soaking up corporate influencer content. Yes traditional influencers are still out there, but people want to learn from people who have had success in the area they are interested in, so it’s all eyes on the people putting themselves out there to show us the way and educate us on what they’ve done to get to where they are.
Some examples you’ll have heard of – Steven Bartlett, Ed Mylett, Daniel Priestly, Tony Robbins, Jamie Kern Lima (to name a few)
If you work in the corporate world, then you too could become a corporate influencer – Don’t stop reading now, stay with me for a few more minutes as I explain why you’d want to!
You are already a success to some people, even if you’re not the CEO/Founder of a company. You are still in a corporate role, you still have a certain skill base and knowledge or you wouldn’t be doing what you’re doing. Why not share that, why not start the journey of personal branding and becoming a thought leader in your area of expertise. Its a way to climb up the corporate ladder.
The biggest corporate influencers that you see today, they started when they weren’t at the top of their game. You start, you grow along the way, then you become bigger and bigger and receive all the opportunities and kudos that comes with that. But you’ll never receive the benefits till you start.
When a corporate influencer loses their job, or wants to move companies or roles, do you think they struggle to attract opportunities their way? Absolutely not, they are highly sort after, they are in demand. They don’t end up jobless, begging for anyone to take them on.
Corporate influencers will earn more than their peers. Because of the kudos and reputation they’ve built up over time, they can charge more for their services, they can expect more from their roles, they might even have multiple streams of income.
Whether you’re starting out on your corporate career and you chose to document that journey and build up a personal brand, or you’re already a CEO/Founder but you haven’t started putting yourself out there publicly yet. You can work to become a corporate influencer and climb the opportunity ladder.
I realise that if you are already a busy CEO/Founder, you probably won’t have the time or capacity to create a personal brand and become a corporate influencer on your own, this is where we come in. We help busy professionals stand out online and create thriving personal brands, so you can focus on what you do best, running your business.
Stay in your wonderful zone of genius and take over the corporate world, we’ll help you stand out while doing that!
Contact me to have a chat about how we can do that for you.
Stop hiding, start personal branding today.
