When you create a personal brand, It’s not about starting out perfectly formed, it’s not about having everything perfectly put together pretending to be something you’re not – Fake it till you make it, won’t get you far with your personal brand. Personal branding is about showing the world your evolution.
Taking your audience on a journey with you. The journey of personal development and growth.
So many people hold back from stepping online and creating a personal brand because they don’t feel “good enough” or “expert enough” but thats not the point. How boring would our online worlds be if everyone was at the top and already had all their sh*t together!
Personal branding is showcasing the evolution of you, and that means showing the start before you show everyone the end.
Over your personal branding journey you will change, you will grow, you will become the “expert” in your chosen field (in some people’s case, in a field they might not even know exists right now). You don’t need to be an “expert” to offer your audience value, you simply need to be a few steps in front of the people you’re looking to offer value to.
Online it’s so easy to spot the people who are crushing it, the “experts” in the online world are visible to the masses. They have whole teams working on their personal brands, they post 10 times per day, and they’ve been working on their brands for years. It’s hard to look at them and think we have any real value to share with the world compared to them, but the thing is, we shouldn’t be comparing ourselves to these people. They’re not better than us, they’re simply some steps ahead of where we currently are.
As you work on your personal brand, as you learn what works and what doesn’t, as you get more confident in yourself and what you share, you morph into the “experts” that you look up to. You don’t morph into an exact replica of them, but you morph into that “expert” aura that they give off in your individual way.
Each year when you take stock and audit your last years personal brand, you’ll see the evolution taking shape. You’ll see through the small tweaks you make when you reinvent yourself at each new stage in your journey, you start to flourish into your area of expertise. But you’ll only do that if you pivot and reinvent yourself along the way.
If you want the world to see you differently, to be the “expert” on their screens, then you’ll need to change. You’ll need to work on yourself, personally develop and grow into the next level versions of yourself. If you were the “expert” already you’d be where you want to be right now, achieving what you want to achieve. But you aren’t yet, you need to accept change needs to take place. And you need to accept that change isn’t always comfortable.
The change you need to take place can be scary, it can be hard at times, it can be tiring, nothing worth having happens in your comfort zone. Get comfortable, with being uncomfortable for periods of time.
Don’t hold yourself back from change and don’t be afraid to reinvent yourself throughout your personal branding journey – Imagine the person you could become if you don’t hold back.
If you have an idea of the kind of “expert” you want to be, but you’re unsure how you can get there, reach out and talk to us at Quirq. We help you get clarity on your personal brand and work out a plan to get you from where you are, to the “expert” level you want to be to the world.
